About Us

Atzmona Potatoes Production is a leading Israeli exporter of conventional and organic potatoes and carrots, offering quality fresh produce to the European market.

We provide full service, from the grower in the field right to the customer’s doorstep. Our motto, “We Know Our Potatoes,” reflects our commitment to supplying the best quality produce.

Constantly working to ensure better crop production and to contribute to sustainability, we are known for our proven quality, fine yields and our ability to cater to ever-changing markets and complicated logistical requirements.

Since its establishment in 1999, Atzmona’s produce has been sold in more than ten countries across Europe, providing different varieties of potatoes, carrots and sweet potatoes to some of the Continent’s leading supermarket, retail chains and packers.

Our produce is cultivated by farmers who have been growing crops on their soil for many years, enabling Atzmona to offer a variety of fresh products grown in optimal conditions.

We believe in transparency, honest communication and understanding the customer’s needs throughout the supply chain. Atzmona has been working with its loyal business partners for many years, building close relationships based on trust and reliability.

Driven by a passion for growing, we develop and promote new varieties for our various customers and new markets. All our crops are monitored through regulatory bodies according to the strictest requirements. The company markets the produce of more than 700 hectares and operates two packing houses, all British Retail Consortium )BRC( certified. Atzmona has won the reputation for providing packaging companies with superb quality produce and excellent customer support. Drawing on many years of professional expertise, we are committed to providing our clients with logistical solutions tailored to meet their specific needs.


Eitan Botzer
Managing Director

Eitan is an agribusiness veteran with proven experience in various management positions in the agriculture industry. He has expertise in various aspects of the industry including sales, marketing strategy, sales management, agriculture and public speaking. Prior to joining Atzmona in 2019, Eitan served as the director of the vegetable department of Mehadrin Tanofort Exports, the largest citrus grower and exporter in Israel as well as other fruits and vegetables. He also worked as a field crop expert, product manager and agronomist. Eitan holds a bachelor's degree from the Hebrew University of Jerusalem, with an emphasis on plant protection and combined pesticides.

Ruth Feldman
Export/Import Manager

Ruth has been working with Atzmona since 2001, overseeing all export and import activities from Europe. She has a proven record of running logistics systems and implementing the company’s marketing and sales policies. Ruth oversees all activities related to exporting the company’s products to even the most challenging destinations, coordinating production, shipping and marketing.

Shlomo Meller
Export Logistics and Cost Accountant

Shlomo is in charge of all accounting activities, including produce costs estimates and assessing each production step. In addition, he oversees all logistics activity, working with customs brokers and forwarding companies and coordinating shipments to the final customers, and supervising stocks at different warehouses abroad. Prior to joining Atzmona, Shlomo worked as portfolio manager at Menora Mivtachim Holdings and as a debt analyst. He holds a BA in Economics and Management from Sapir Collage.